HAN — Brand Identity System
Modern Chinese
HAN
Modern Chinese
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Colour Variants
↑ Click any variant to preview it on the hero above
Primary Colour System — Crimson
Void
Background
#06060F
Smoke
Surface
#111118
Ember
Deep Red
#6B0015
Crimson
Primary
#E01830
Blush
Highlight
#FF7080
Typography
Display — Impact
HAN
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
Body — Sans-serif Light
A modern Chinese dining experience rooted in craft, precision, and the poetry of contrast. Each dish is a line. Each meal, a verse.
300 · 400 · 600
Mark Variations
Stacked · Dark
HAN
Modern Chinese
Mark Only
Icon · Avatar · Stamp
Stacked · Light
HAN
Modern Chinese
Horizontal Lockup
HAN
Modern Chinese
Stamp
HAN · DHAKA · HAN · DHAKA ·
HAN
Est. 2025
Brand Personality
Electric
Electric
Energy that vibrates.
Precise
Precise
Nothing wasted.
Nocturnal
Nocturnal
Alive after dark.
Unapologetic
Unapologetic
Modern, not nostalgic.
Usage Guidelines
✓  Do
Use on dark backgrounds only
Maintain neon glow in digital use
Keep clear space equal to mark height
Use crimson as the sole accent colour
✗  Don't
Place on white or light backgrounds
Stretch or distort the mark
Add extra drop shadows or glow effects
Use multiple accent colours simultaneously